James Dobson – Founder of Koozy Designs

dsc_0019

What started as thinking up an alternative to throwing away old koozies has become James Dobson’s newfound love and career.

.

While working at a bar, Dobson noticed the large amount of koozies that were thrown away and eventually asked his boss if he could take some home. After collaborating with his roommates on potential ways to reuse them, Dobson and a friend decided to try turning them into small change purses.

.

The idea was successful, but not as successful as they anticipated. Though his partner backed out of the business endeavor, Dobson continued to brainstorm new designs. He then made backpacks using the koozies and after advertising them on Facebook, sold two of them to family and friends. This inspired him to continue pursuing this plan.

.

He decided to focus on the koozie market and develop unique designs and a customization process for customers. Though he sells many of these online, 75% of his sales come from selling them on the streets of Boston.

.

“The opportunity to come down here opposed to being in Vermont, New Hampshire, Maine, is incredibly larger because you have first of all, parents who want kids to succeed, you have investors who want businesses to succeed, you have entrepreneurs that want to have the resources. Boston is huge. It’s such a great city to offer that,” said Dobson.

.

He hopes to take advantage of these opportunities that Boston offers and expand his business and get his products on the shelves of more stores. Even with ambitious goals like this, Dobson continues to run the business by himself.

.

“It’s just myself. I manufacture everything. I sell them right in my house. I do all the printing right at the house, all the designing on my photoshop and all the selling. A lot of hats,” said Dobson.

.

Being an entrepreneur wasn’t initially part of Dobson’s plans. After playing football throughout college at Husson University, he went on to play in West Virginia and Poland. Though he no longer plays, he keeps this passion in his life by teaching kids ages 10-18 how to play the game.

.

As his football career came to a close, his mind started racing, trying to come up with a new, unique career path that he would enjoy.

.

“Growing up I always had these crazy ideas,” said Dobson. “My mind was always racing with ideas and I didn’t know why. I didn’t put it together until four or five years ago.”
.

It wasn’t until he heard the word “entrepreneur” that it finally clicked.

.

“I looked it up and I was like, ‘oh wow’. And that’s when I started looking it up and seeing videos and then I thought, ‘That’s exactly what I’m talking about’,” said Dobson.

.
Not only does being an entrepreneur give him the freedom to test out the countless ideas in his head, but he also enjoys being able to set his own schedule.
.
Though some people have doubted his ability to succeed with this business, he’s only used this as motivation. He draws his motivation from those who doubt him and through the failures that have happened along the way.
 .
“I’ve had even friends and family say, ‘That’s kind of crazy. It’s a frickin koozie.’ Those are motivators for me and basically it’s somebody saying, ‘No you can’t do it’, ‘Yeah I can’. I basically turn it into a game and I’m like, ‘I’m going to do it no matter what,” said Dobson.
.
Nothing tops, though, the feeling of success.
.
“It’s on the shelves at mom and pop stores, but to see a product I actually made myself is gratifying,” said Dobson. “It’s just a good feeling to have.”

Comments

comments

NO COMMENTS

POST A COMMENT